March 5, 2020

Turn browsers into buyers with Unique Packaging Designs

Packaging Design


ou have been a loyal customer of a shampoo brand, until your eyes have been grabbed by a unique packaging of a new shampoo brand which you ended up buying. And infact, thinking to repurchase. Well! That’s the power of packaging. It is the first opportunity, if utilized, judiciously can take your brand to new heights guaranteeing future sustainability. It is wise to decide packaging designs considering nature, usage & life of the product. But keeping ‘trend’ as one of the pillars for packaging decision is a wiser move because latest seen is what influences the most.

 

In the 21st century, when insane minds have no limits in terms of creativity and everyone is competing to discover the most unconventional idea. Then, Minimalistic designs steal the show and set your brand apart. Although they may look abstract and primitive but showcase intuitive minds, teamed up with few to no words, neutral patterns and soft light pastel colors, you can easily pull it off, keeping your brand in sync with fast-paced society.

Another packaging design that will truly hone your brand is Sustainable Packaging. After wasting a lot in the name of dressing your product, it’s time to wake up and think green before it’s too late. In a recent Nielsen study, it is found that more than 60% of global customers would pay for sustainable brands, out of which generation Z had a larger ratio. So, save energy and reduce landfill waste to compel environmentally concerned consumers.

 

But if your target market is kids’ zone, then vintage, classic, supreme would hardly be a great appetizers for them, they would rather love to unwrap sweets from fuchsia pink smiley face adorned packaging. For adventurous, go-getters, an unusual or playful graphic style is worth playing around with obvious sophistication and functionality.
When your product is fast moving and mostly used in day to day lives, then it’s better to create it in a manner that feels local, brings a feeling of nostalgia, wholesomeness and looks as if crafted keeping YOU in mind, and not MASS produced. Opt for hand lettering with a nice label design which illustrates authenticity and imbibes, natural, fresh look.

Sometimes, our audiences feel like taking a sneek peek into what’s inside the enchanting box. Especially when the product is eatable, dress, or an electronic item. Then, transparent packaging is best to notch. It builds the sense of trust and conveys confidence you have over your product and there is nothing to hide. You can create a cute looking small window from which a product glimpse can be highlighted beautifully.

Located in the National Capital Region of Delhi, Dezmark is one among the Top packaging design agencies of Delhi. Dezmark constantly researches about the upcoming trend in packaging for almost every industry and contribute their level best not just to launch your brand, but gather robust fan following.


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Turn browsers into buyers with Unique Packaging Designs

ou have been a loyal customer of a shampoo brand, until your eyes have been grabbed by a unique packaging of a new shampoo brand which you ended up buying.