Shelf-ready packaging (SRP) is basically about preparing a product for the delivery to a retailer in a ready-to-sell retailed unit. SRP products can be easily placed on the shelf. There is no need to unpack or repack the product. SRP comprises all kinds of packaging which are designed for the retail purposes in retail outlets. PAV (prêt-à-vendre) and RRP (retail ready packaging) are synonymous with SRP.
Shelf ready packaging design requires a specific understanding of the retail industry. If you know which product falls in the SRP, you will better able to justify your designs. Dezmark has a true understanding of shelf ready packaging design in India to serve with great packaging solution.