A beverage denotes its culture, country, and lifestyle. For example, as soon as you see an Aam-Panna drink with a little bit of spices into it, you know which country the drink belongs to. This is how any beverage influences the society and creates an impact the way any food culture creates. Therefore, the beverage packaging design industry has a responsibility to maintain the soul of a drink through its packaging design.
Dezmark is one of the packaging design industry in India which goes into the in-depth research of the target audience, the culture which the beverage represents, safe packaging materials and what the client is looking for. For example, if a client is going to launch a specific foreign flavoured packaged ‘Lassi’ or ‘Buttermilk’ the region, we would love to design the packaging materials considering the Indian culture with a twist of design keeping in mind the foreign specific flavour.